Boardridersguide.com is the UK’s largest and most established surf, skate and snow website. Launched in the early nineties it broke the mould as the first magazine quality ’surf mail-order catalogue’ packed with everything from surf wax to snowboards, wetsuits to bodyboards.
At the beginning of this month we launched a new Mobile friendly site for Boardridersguide.com & already the sales statistics are proving that if you develop for mobile users they will spend money via their mobiles.
Early statistics are showing a fantastic increase in conversions from mobile devices. The device that delivers 90% of the mobile traffic is of course the iPhone (we don’t include the iPad as this works perfectly using the main desktop site) & when comparing the performance of traffic before & after the Mobile site makes for a good read:

Working with Boardridersguide.com & their loyal Facebook fans we already have a list of new features to improve the user experience which we’re already working on. More updates to follow…………….
Live Site: http://www.boardridersguide.com
