Email: info@insitedigital.co.uk |  Call Us: 0800 6226 975

Truro Fabrics

Who They Are

Truro Fabrics was founded 1984, the company ethos remains to offer a friendly, high quality and expert personal service to every customer. As well as a vast range of dress fabrics, Truro Fabrics stocks many upholstery fabrics, craft fabrics, wools, embroidery threads sewing machines, ribbons and a plentiful supply of all the haberdashery and notions you could want.

The Challenge

Truro Fabrics selected Insite Digital to convert their existing store over to the Magento Community platform based on our proven ability to deliver high specification projects with very customised elements due to their complex way of having to sell fabric.  The new Magento store also required an integration with the back office solution ‘Opera’ for the processing of orders & stock to tie up with their EPOS system.

The Outcome

It was great to work with such a dynamic local client who wanted to invest in their online future.  The site was delivered on time & on budget & has continued to be developed since it’s launch to ensure their customer has the very best buying experience possible.

Some of the key Features:

  • SEO friendly product URLs
  • Super Converting Checkout
  • Clear Call to Actions
  • Product Icon Filtering
  • Horizontal Drop Down Menu system
  • Intelligent Search (miss spelling, fuzzy matching etc…)
  • Loyalty Point/Swatch system
  • Back Office ERP Integration
  • Mobile Friendly Site

 

Live Site: http://www.trurofabrics.com/