by Dan Hinchliffe
Tanners is family-owned, family-run and resolutely independent. It is run by James Tanner managing director, who is the fourth generation of the family to work in the company.
The firm employs 106 people with the majority split between its distinctive, black & white headquarters in Shrewsbury and its distribution depot in Wales.
Approximately half Tanners’ sales are to quality-minded hotels and restaurants and half to private clients and corporate customers such as universities, colleges and companies – not only locally but countrywide too. Good traditional service is what Tanners is about, but ‘traditional’ in the best sense of the word.
Dan Hinchliffe NetInsight Director;
This is a very exciting project for us & it involves using all the additional functionality & intelligence that Mangento Enterprise offers as well as incorporating all our design & usability skills to ensure their end user has the most amazing shopping experience.
In order to be selected for this project we underwent a very thorough tendering process with the E-commerce team at Tanners, which when we won we asked Emma Pook the E-Commerce manager why we were picked.
We were really pleased to receive such a fine-detailed quote from a company that so clearly wanted to help grow our business! Having come from an ecommerce background themselves, Dan and Mike really understood the importance of website usability from the customer perspective and their desire to build an ongoing relationship with us beyond ‘Go Live’ really made them stand out from the crowd.
We’ll have more details on the project & what impact it’s had to their sales once the site has launched.
The project is now in the Wire-framing & Design phase & we’re aiming to have the project finished & the new site launched in June.
